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| Texas Instruments Announces DaVinci™, the World's Most Advanced
Semiconductor Technology for Next Generation Digital Video | | | |
NEW YORK – During a global
event today, Rich Templeton, president and CEO of Texas Instruments Incorporated introduced DaVinci™, the world’s
most advanced semiconductor technology for next generations of digital video products. DaVinci technology is a
DSP-based solution tailored for digital video applications that provides video equipment manufacturers with
integrated processors, software and tools to simplify the design process and accelerate innovation.
Much like
what TI has done for its wireless mobile phone customers, DaVinci will allow digital video designers to choose a
signal processor tailored for their needs and then select from a menu of production ready software, reducing time to
market and increasing innovation by an order of magnitude.
For consumers, these advancements will
result in new generations of digital video products that go far beyond today’s capabilities. For example, consumers
will no longer have to correct color and lighting problems on a digital photo using their PC; those corrections will
be done automatically by the camera. Instead of multiple systems, one TV set-top box will allow consumers to play
and/or record, as well as video conference with friends simultaneously. Taking this technology one step further,
consumers with a video security system will be able to identify a visitor at the front door, unlock it and open it
via their TV remote.
“Microsoft continues to innovate by delivering products and technologies
that offer the highest quality digital audio and video experiences available,” said Amir Majidimehr, corporate vice
president for the Windows Digital Media Division at Microsoft. “Texas Instruments is a key partner in these efforts,
and new technologies like DaVinci™ are poised to transform the way consumers experience digital video
entertainment.”
TI expects to announce DaVinci-based processor samples, software and development
tools by year-end 2005. DaVinci-enabled solutions are in the pipeline for products such as digital cameras,
automotive infotainment products, portable media players, set-top boxes and video security systems.
“This is premier digital signal processing technology that will grow the market for new digital video
applications and make existing applications much easier to use,” said Rich Templeton, president and CEO of Texas
Instruments. “TI is continuing its promise to accelerate the pace of innovation for the communications and
entertainment era.” |
Lunes, 12 Septiembre, 2005 - 09:35 | |
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| Texas Instruments Announces DaVinci™, the World's Most Advanced
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