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|Micron Technology Targets Image Sensors at the Fast-Growing Webcam Market|
Boise, Idaho - With the advent of free Web-calling, instant messaging and high-quality imaging technology, video chat is fast gaining popularity among friends, family and co-workers. Micron Technology, Inc. is helping spur the adoption of video chat, targeting its line of high performance image sensors for the burgeoning Webcam market. Micron has quietly supplied image sensors into the Webcam segment for several years, and today commands more than 60-percent market share.
"Recognized as the premier CMOS image sensor expert, Micron takes pride in being on the cutting-edge of the latest camera trends," said Hisayuki Suzuki, senior director of marketing for Micron's imaging group. "The Webcam market is poised for significant growth in the next several years and we are committed to providing the market with top-notch imaging technology to meet customer design requirements."
While the majority of Webcams today are the traditional ‘tethered' style, with VGA or 1.3-megapixel resolutions, the market is steadily trending toward higher resolution, 2-megapixel and above, cameras. Additionally, the PC manufacturer market is taking advantage of the Webcam trend, embedding cameras into their newest notebook and flat panel monitor designs. In fact, Micron was recently selected by a leading PC manufacturer as the sole image sensor supplier for their line of top-selling notebook computers.
Important image sensor performance elements for the Webcam market include fast frame rates for capturing crisp and clear video, high dynamic range to ensure a quality picture in various lighting conditions, and small form factor to fit into today's ultra-thin notebook and flat panel monitor designs. Micron offers a number of different products that satisfy these performance requirements, ranging in resolution from VGA to 2-megapixels, with image quality performance and form factors capable of meeting the toughest design-in requirements.
Lunes, 12 Junio, 2006 - 11:05