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NXP’s DE200 DVB-T solution widely adopted by Chinese TV manufacturers

indhoven, The Netherlands – NXP, the newly independent semiconductor company founded by Philips, today announced widespread adoption of its DE200 Digital Video Broadcasting (DVB) solution by several major Chinese Digital TV manufacturers. Since launching the DE200 solution in 2004, NXP caters to a third of the European DVB-T Market.

The DE200 reference design is a highly integrated and cost effective “Bolt-On” solution that bridges the gap between analog and digital reception in both LCD and CRT TV products. By making use of NXP's IBOLink™ hardware and software interface, Chinese TV manufacturers can easily adapt their existing analog TV chassis designs to meet the growing demand for Digital TVs both in the United Kingdom (using MHEG 5 standard) and in mainland Europe.

"Europe will overtake the US with regard to digital TV penetration by the end of 2010, with almost 69% of European households having made the transition to digital services¹," said Adrian Drozd, Senior Media & Broadcasting analyst at Datamonitor. "This growth will, in part, be fuelled by the choice of high definition television sets available, with price and quality being the main buying criteria for European consumers."

"The DE200 reference design is easily adaptable, with built-in European broadcast standards and a short development cycle, making it very attractive to our Chinese customers," said Alun Whittington Jones, Regional Marketing Manager, Greater China, NXP. "With the explosive demand for digital TVs, OEMs and ODMs need cost effective system solutions with rapid time-to-market and low bills of material. The DE200 is helping our Chinese customers offer just that."

At IFA 2006, noted Chinese manufacturers are demonstrating their Digital / LCD TV sets powered by the NXP DE200 solution. These include Hisense, Skyworth, Konka, Changhong, Mitsumaru Eastkit, Alco and China Hualu Group.

Miércoles, 06 Septiembre, 2006 - 12:29
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