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|Harris Corporation Announces FM Transmission Success in India|
CINCINNATI, — Harris Corporation continues to strengthen its position as the leader in radio transmission throughout India with recent sales of its ZX™ low-power and Z-Series™ FM transmitters to multiple station groups. The new sales are part of Phase Two of India's Private FM project, which was launched in 2000 with a plan to bring FM radio coverage to at least 60 percent of the country. The announcement also confirms that Harris has won the majority of the Phase Two contracts to this point, with Positiv Radio, Clear Media, Radio Mid Day, MBPL (RADIOCITY), Ananda, Singla, HT Media, and Noble Broadcast among the station groups purchasing Harris transmitters.
FM radio is a growing business in India, and the second phase of the Private FM project saw more than 100 companies bidding on more than 250 FM licenses. While AM radio has long been established in India, it is strictly a government-run service. Therefore, private broadcast groups are actively pursuing FM broadcast opportunities. The recent success of FM radio also has established new advertising revenue streams for broadcast groups.
All Harris FM transmitters shipped during this phase will be outfitted with the company's world-leading Digit-CD® digital exciter, with a clear upgrade path to HD Radio™. Harris will deliver the transmitters through Horizon Broadcast Electronics, a regional Harris dealer that will also assist with installation. Horizon Broadcast Electronics also recently sent engineers to the Harris facility in Quincy, Illinois for product and installation training, giving broadcasters peace of mind that there will be in-country technical support available after the transmitters go on the air. Harris also has arranged for a pool of spare transmitters and parts in India to provide a quicker response time to customer service issues.
"Harris is pleased to announce the continued success of our FM transmission products in India," said Debra Huttenburg, vice president and general manager of the Radio Broadcast Systems business unit of Harris Broadcast Communications Division. "India continues to grow its FM radio presence, bringing more choices to listeners and new business opportunities for professional broadcasters. We are proud to play a role in the growth of FM radio with the delivery of technically superior analog transmitters that also offer a simple upgrade path to digital for future considerations."
Jueves, 02 Noviembre, 2006 - 05:50