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OKI Implements New Brand Statement

Tokyo, Japan, -- Oki Electric Industry Co., Ltd. today announced that it has standardized its brand name to OKI (pronounced: [óuki]), to strengthen its global brand awareness worldwide. OKI also unveiled a brand statement, "Open up your dreams," which expresses the values that shape OKI's identity and brand, and will be used in its group-wide marketing activities.

"We are happy to introduce 'Open up your dreams,' as our brand statement as we celebrate our 125th anniversary today. This brand statement expresses our aim to realize the 'e-society,' which is a society that fulfills the dreams and hopes of OKI's stakeholders," said Katsumasa Shinozuka, President and CEO of Oki Electric Industry Co., Ltd. "It also expresses our dream to open the doors for people around the world to a safe and reliable society, where we can lead lives that are enriched, safe and secure."

OKI will continue to improve the value of the OKI brand as a trusted partner respected by all our customers, and will deploy this brand statement on all business cards, catalogs and advertisement materials in Japan as in countries throughout the world.

OKI -- Open up your dreams

OKI aims to create an e-society that enables to achieve the dreams and hopes
of all stakeholders.

The brand statement of OKI expresses the opening of a door to a society,
where people around the world can lead more lives that are enriched, safe and
secure. The statement also expresses our dream to contribute to the e-society.

"Opening up your dreams" and "accomplishing our ambitions" are OKI's
commitments that are inherent in its brand statement.
About Oki Electric Industry Co., Ltd.

Founded in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarters in Tokyo, Japan. OKI provides top-quality products, technologies and solutions to its customers through its info-telecom system business, semiconductor business and printer business. All three businesses function as a collective force to create exciting new products and technologies that satisfy a spectrum of customer needs in various markets. Visit OKI's global web site at

* Names of companies and products are trademarks or registered trademarks of the respective companies and organizations.

Jueves, 02 Noviembre, 2006 - 06:42
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