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OKI to Enter Chinese Market with Next Generation Hybrid STB

Hong Kong, China, -- Oki Electric Industry Co., Ltd., today announced it will develop a next generation hybrid set top box (STB) equipped with Intel's high performance media processor. This processor will provide processing power and headroom for computationally intensive applications and services. OKI will provide this to cable and IP TV operators in China starting from the fiscal year ending March 2008.

OKI sees the coming trend in the convergence of broadcasting and telecommunication for broadcasting services in China. This is based on the expectation of digitalization of cable TVs in China with the coming 2008 Beijing Olympics and the termination of analog broadcasting service in 2015. The need to converge cable and IP will continue to grow as there have already been advanced cable TV operators who succeeded in launching value-added services using IP in some metropolitan areas.

"Intel welcomes the development of OKI's next generation hybrid STB. Intel's consumer electronics platform provides a flexible, high performance, highly integrated solution that will enable OKI to deliver compelling new usage models," said Tim Parker, Great Asia Region Marketing Director at Intel Corporation. "The flexibility of this platform can create innovative applications to provide consumers with exceptional entertainment choices."

OKI's next generation hybrid STB will enable users to enjoy both cable TV and IP-TV services simultaneously. The STB includes an H.264 hard disc playback function without overloading the network, enabling subscribers to enjoy high definition video. In addition to a DVB-C tuner to receive video service distributed from the cable television companies, the STB also includes excellent IP-STB functionality for IP video-on-demand services. Intel's high-performance media processor enables users to display complex graphics smoothly, enabling cable companies to offer high value-added services to their subscribers, such as vide-on-demand or online 3D graphic games.

"This newly developed Next Generation Hybrid STB will be based on OKI's marketing research of the Chinese market. By combining Intel's high-performance media processor with OKI's latest video processing technology and advanced VoIP technologies, we will develop a product that converges both cable and IP," said Harushige Sugimoto, General Manager of China Business Promotion Division and Senior Vice President at Oki Electric Industry. "We believe this product will meet the STB market needs in China, which is a market that is expected to expand. We will develop products to launch in the market at an early stage, and organize a sales structure."

This Next Generation Hybrid STB will be exhibited at OKI's booth at the ITU Telecom World 2006, which will be held in Hong Kong from December 4th to 8th.
About Oki Electric Industry Co., Ltd.

Founded in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarters in Tokyo, Japan. OKI provides top-quality products, technologies and solutions to its customers through its info-telecom system business, semiconductor business and printer business. All three businesses function as a collective force to create exciting new products and technologies that satisfy a spectrum of customer needs in various markets. Visit Oki's global web site at

Sábado, 09 Diciembre, 2006 - 10:06
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