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The Media Group Selects Harris Corporation's OSi-Traffic Solution

CINCINNATI, — Harris Corporation, an international communications and information technology company, has announced an agreement to provide its premier broadcast traffic application software, OSi-Traffic to The Media Group (TMG) and its programming division, The Networks Group.

TMG provides unique content services to broadcast, cable, satellite and interactive television, and becomes the latest in a growing number of non-broadcast customers for OSi sales, traffic and research software solutions.

"OSi-Traffic is user-friendly software with real-time functionality that wasn't possible with our previous system," said Lori Miller, TMG's director of Operations. "Now, we have a streamlined, centralized system that helps us manage inventory, view client information and receive up-to-the-minute reports. It significantly reduces our cost and labor time and provides us with unique sales opportunities."

TMG cited the ease of use of OSi-Traffic application software, consolidated traffic management and reporting capabilities as the main reasons for its selection. Its Windows®-based, SQL database-driven technology and its proven reputation were also factors in TMG's decision to switch its multiple targeted transactional television network channels to OSi-Traffic. With its single database, single executable and single server platform, TMG receives a streamlined, synchronized view of information that reduces data entry and saves time.

The ability of OSi-Traffic to host secondary events helps TMG deploy customizable graphic overlays called "triggers" that take the viewer to an on-screen, web-like environment where they can access more information and ultimately transact with the product they are watching.

"Our clients are innovative, industry leaders," said Tim Thorsteinson, president of the Harris Broadcast Communications Division. "Our main focus is to ensure that these leaders operate with enhanced efficiency, and increased revenue within a cost-effective business environment."

For product inquiries, please contact Mike Sutton at 816-434-4003 or visit

About The Media Group
The Media Group, formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America's Preview Channel and iShop TV. Comprised of three divisions — The Ad Group, The Networks Group, and The iTV Group — TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, Dallas and Denver. Visit

Miércoles, 17 Enero, 2007 - 02:12
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