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Key Streaming Media Technologies Packaged on TI Silicon Give OEMs A Low-Risk, Easy-to-Use Solution that Speeds Time to Market

DALLAS – Uniting three of the top-tier technologies in the streaming media industry, Texas Instruments Incorporated (TI) has joined with software providers ANT and Orca Interactive to facilitate interoperability for manufacturers looking for low-risk solutions that will hasten the design cycle of IP Set-Top-Box products and services. By bringing the core software together on TI silicon - soon including the new DaVinci™ technology, an integrated offering of processors, software, and tools - the three companies deliver an end-to-end solution that saves valuable time and dollars making it simple to offer a full range of IPTV and Video on Demand (VoD) capabilities today.

This robust development ecosystem was made available today on TI’s high-performance digital media processors. And manufacturers soon will be able to easily upgrade designs on the code-compatible DaVinci technology. The streaming media version of the DaVinci technology will be a system-on-a-chip based on high-performance TMS320C6000™ digital signal processors (DSPs). It is built around a programmable DSP with video and audio peripherals that match consumer entertainment equipment specs. And it offers vast scalability options, helping streaming media manufacturers keep up with their ever-evolving industry, especially when it is used in conjunction with ANT and Orca software.

ANT, a leading provider of advanced embedded solutions for digital TV, presents customers with a highly dynamic browser-based solution that, when coupled with the advanced capabilities of the TI silicon, gives service providers interactive content applications with feature-rich digital TV programming. ANT’s software controls everything from VoD interfaces to dynamic news, information and communication applications.

“ANT has long seen the value of teaming with TI because their DSPs support advanced software coding that makes it easy for OEMs to get to market quickly with our products like Galio, PurePlay and Fresco,” said Stephen Reeder, executive director, sales and marketing at ANT Software Limited. “By adding Orca middleware to the mix, the package is complete, giving broadcasters and operators an even greater opportunity to add services over their existing bandwidth that increases revenue.”

Orca Interactive is a leading IPTV middleware provider for broadband network operators and service providers. Orca leverages its telco-quality platform, RIGHTv, to empower operators to deliver and manage enhanced entertainment services such as VoD, broadcast television, EPG (electronic program guide), NVoD (near video-on-demand), pay-per-view, PVR and e-commerce for related merchandise. RiGHTv’s SDP (Service Delivery Platform) and SUI SDK (subscriber user interface software developer kit) offer operators the flexibility and service control to increase ARPU (average revenue per user) and reduce total cost of ownership.

“By coupling our software with TI hardware and ANT’s browser technology, we are giving providers a one-stop-shop that enables them to deliver the services that give subscribers choice, convenience and control,” said Yosi Glick, vice president of marketing and business development, Orca Interactive. “We will continue to look for ways to leverage the synergies between core technology providers to ensure that our customers can offer compelling and differentiated media services.”

The combination of Orca middleware, ANT browser and TI silicon means that the owners of the key streaming technologies have come together, making it possible for encoder vendors, VoD servers and conditioned access providers to be added to a cutting-edge streaming media ecosystem that is fully interoperable.

This compelling, end-to-end package is available today running on the TMS320DM642 digital media processor with a road map to DaVinci technology. ANT and Orca Interactive have indicated they will be among the first to take advantage of TI’s cutting-edge DaVinci technology.

Lunes, 12 Septiembre, 2005 - 10:26
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