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|Key Streaming Media Technologies Packaged on TI Silicon Give OEMs A
Low-Risk, Easy-to-Use Solution that Speeds Time to Market|
DALLAS – Uniting three of the
top-tier technologies in the streaming media industry, Texas Instruments Incorporated (TI) has joined with software
providers ANT and Orca Interactive to facilitate interoperability for manufacturers looking for low-risk solutions
that will hasten the design cycle of IP Set-Top-Box products and services. By bringing the core software together on
TI silicon - soon including the new DaVinci™ technology, an integrated offering of processors, software, and tools -
the three companies deliver an end-to-end solution that saves valuable time and dollars making it simple to offer a
full range of IPTV and Video on Demand (VoD) capabilities today.
This robust development ecosystem was made
available today on TI’s high-performance digital media processors. And manufacturers soon will be able to easily
upgrade designs on the code-compatible DaVinci technology. The streaming media version of the DaVinci technology
will be a system-on-a-chip based on high-performance TMS320C6000™ digital signal processors (DSPs). It is built
around a programmable DSP with video and audio peripherals that match consumer entertainment equipment specs. And it
offers vast scalability options, helping streaming media manufacturers keep up with their ever-evolving industry,
especially when it is used in conjunction with ANT and Orca software.
ANT, a leading provider of
advanced embedded solutions for digital TV, presents customers with a highly dynamic browser-based solution that,
when coupled with the advanced capabilities of the TI silicon, gives service providers interactive content
applications with feature-rich digital TV programming. ANT’s software controls everything from VoD interfaces to
dynamic news, information and communication applications.
“ANT has long seen the value of teaming
with TI because their DSPs support advanced software coding that makes it easy for OEMs to get to market quickly
with our products like Galio, PurePlay and Fresco,” said Stephen Reeder, executive director, sales and marketing at
ANT Software Limited. “By adding Orca middleware to the mix, the package is complete, giving broadcasters and
operators an even greater opportunity to add services over their existing bandwidth that increases revenue.”
Orca Interactive is a leading IPTV middleware provider for broadband network operators and service
providers. Orca leverages its telco-quality platform, RIGHTv, to empower operators to deliver and manage enhanced
entertainment services such as VoD, broadcast television, EPG (electronic program guide), NVoD (near
video-on-demand), pay-per-view, PVR and e-commerce for related merchandise. RiGHTv’s SDP (Service Delivery Platform)
and SUI SDK (subscriber user interface software developer kit) offer operators the flexibility and service control
to increase ARPU (average revenue per user) and reduce total cost of ownership.
“By coupling our
software with TI hardware and ANT’s browser technology, we are giving providers a one-stop-shop that enables them to
deliver the services that give subscribers choice, convenience and control,” said Yosi Glick, vice president of
marketing and business development, Orca Interactive. “We will continue to look for ways to leverage the synergies
between core technology providers to ensure that our customers can offer compelling and differentiated media
The combination of Orca middleware, ANT browser and TI silicon means that the owners
of the key streaming technologies have come together, making it possible for encoder vendors, VoD servers and
conditioned access providers to be added to a cutting-edge streaming media ecosystem that is fully interoperable.
This compelling, end-to-end package is available today running on the TMS320DM642 digital media
processor with a road map to DaVinci technology. ANT and Orca Interactive have indicated they will be among the
first to take advantage of TI’s cutting-edge DaVinci technology.
Lunes, 12 Septiembre, 2005 - 10:26