|Alguien dijo ...|
|Es más frecuente que la confianza sea generada por la ignorancia que por el conocimiento.|
| Atmel Receives 2005 Frost & Sullivan Award for Global Market
Penetration Leadership in Smart Card ICs|
SAN JOSE, CA - Atmel® Corporation together
with Frost & Sullivan, a global leader in growth consulting, announced today that Atmel has been presented with the
prestigious Frost & Sullivan award for Global Market Penetration Leadership, in recognition of its outstanding
achievement in the smart card IC market over 2004.
The award commends the U.S. based Atmel for capturing the
number two position in the microcontroller IC market in terms of unit shipments and technology development with an
enhanced product mix.
“The company’s key innovative marketing and sales strategies, its strong
emphasis on technological progress along with its wide product portfolio with multiple variations, has earned it
success in the past and poises it to optimise its market position across multiple applications in the future,” notes
Frost & Sullivan Senior Smart Card Industry Analyst Anoop Ubhey.
Steady annual improvements in
market ranking and shares validate Atmel’s success in the smart card IC industry. The total memory and
microcontroller unit shipments have risen from an estimated 33.2 million in 1999 to 286.7 million in 2004 – an
impressive growth rate that has not been matched by many others.
The company's major focus area
– the microcontrollers segment – has experienced stronger growth. From a small base of 22.8 million in 1999, the
company grew by nearly 137.7 per cent in 2000, followed by growth level of approximately 39.3 per cent in 2002,
120.8 per cent in 2003 and 93.7 per cent in 2004. Microcontroller IC shipments of 261.9 million in 2004 highlight
Atmel’s record of outstanding performance.
A total growth in memory and microcontrollers of
around 77.8 per cent over 2004 has propelled Atmel from the fifth to the second position in terms of unit shipments.
Key to this increased growth has been Atmel’s strategic focus on market growth in Asia and on low-end products
With market share identified as the principal driving force for the company in 2004,
Atmel concentrated on low-end, high-growth markets such as China and other Asian regions. At the same time, its
product mix changed focus to accommodate more low-end offerings. In accordance with this shift, the dominance of the
64k market in 2003 waned with preference being given to the 16k and 32k markets in 2004. This resulted in a
substantial increase in unit sales.
Despite the banking sector being a relatively new application
area, Atmel has effectively established itself as a respected smart card IC supplier to this sector and looks set to
leverage opportunities in this area. Identification has also begun to play a larger role in Atmel’s business. While
France (Sesam Vitale) and Malaysia have been the primary revenue generators in this regard, the Indian driving
license and the U.S passport programme also offer good sources of growth.
Lunes, 12 Septiembre, 2005 - 10:59