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Tailoring of Critical Digital Multimedia Components Gets OEMS to Market Faster with Improved Performance at a Lower Cost

LAS VEGAS - Helping fuel the growth of the automotive infotainment market, Texas Instruments Incorporated (TI) (NYSE: TXN) announced at the 2006 Consumer Electronics Show (CES) several of its key third-party relationships that help provide manufacturers with the tools they need to help quickly and reliably bring multimedia and communications applications to the center stack/head unit. TI is working with its partners to develop and integrate these technologies, providing a foundation for key applications, such as hands-free connectivity, digital media middleware and global positioning system (GPS) technology.

New applications leveraging technology from Gracenote, Stonestreet One, Trimble (NASDAQ: TRMB) and Universal Electronics (UEI) represent the next evolutionary step for digital multimedia and communications in the car. These innovations are driven by TI's programmable OMAPTM technology for automotive applications, a dual-core digital signal processor (DSP) + RISC architecture designed to efficiently and cost-effectively implement automotive infotainment features.

Automotive infotainment applications typically require a blend of signal processing capacity with a general purpose control component. For example, MP3 playback and CD ripping use digital signal processing to encode and decode files, but rely on an efficient media database and synchronization with the PC to enable users to easily manage thousands of files. TI's partners offer an optimal implementation for quality multimedia applications by implementing their software specifically for TI's premier dual-core architecture, enabling OEMs to focus on value-added functions and product differentiation.

"TI puts our customers in the driver's seat, providing all of the tools necessary to make designing easier," says Curt Moore, manager of Digital Radio and Infotainment, Texas Instruments. "By working with our partners to optimize their technology for our automotive platform, we have brought a new level of digital features to automotive infotainment applications at an aggressive price point."

Digital Media Middleware

SimpleDevices, a subsidiary of UEI, provides SimpleWare®Auto and SimpleCenterTM. SimpleWare Auto is award-winning embedded software for the complete control and enjoyment of digital media in automotive products. SimpleCenter is award-winning PC software for the complete management of digital media on PCs. Together, these applications enable users to efficiently organize multimedia content at the home PC and then transfer media to automotive head units, including those with only three-line displays. Another partner, Gracenote (, offers an embedded music database facilitating the automatic recognition of CDs and digital music files, providing album and track titles and automatic playlists without requiring Internet access.

Middleware is the underlying glue that enhances the user experience by managing synchronization between the home database and auto head unit, automatically tracking where specific content is stored (i.e., hard drive, CD, USB thumb drive, USB connected portable media player) and determining the appropriate encoding standard required for playback transparently, as well as bringing full control of content management to the user. By running middleware on the RISC processor, the DSP can be freed to reliably provide high-quality real-time decoding and to process security software, such as digital rights management.

Martes, 10 Enero, 2006 - 05:17
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