Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced that it has sold 15
million hybrid analog/digital TV tuner chips, accounting for over 30 percent of the total number of tuner chips sold
worldwide since 2003. Philips' advanced versatile hybrid tuner chips meet the various worldwide standards for both
analog and digital devices. This integration simplifies the design process by combining both functionalities in a
single chip. By reducing the amount of discrete components manufacturers can easily and more cost-effectively
introduce new digital TV (DTV) devices, cable/terrestrial tuners and set-top boxes (STBs) with faster
time-to-market.
According to IMS Research, sales for cable, terrestrial and
satellite STBs are expected to grow from 50.8 million
units shipped in 2004 to 90.3 million in 2009. The
analyst firm attributes this growth to the wider adoption of
digital television services around the
world. With Philips' hybrid tuner ICs meeting the worldwide standards for
DTV and STBs, it enables
manufacturers to deliver devices with both digital and analog signals, which is demanded
by today's
Connected Consumer for current and future digital devices.
"We designed our hybrid tuner ICs to
meet all of the worldwide standards, positioning the company to ride the explosive wave of new and exciting devices
in the digital entertainment domain," said Julian Humphreys, vice president of marketing, TV systems at Philips
Semiconductors. "This versatility has made our tuners a top choice for major TV, DVD and STB manufacturers."
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